University of California Santa Cruz
On-campus Banners 2021
Backstory
Each year UCSC creates new banners for on-campus community building and promoting university pride. UCSC was amid a brand refresh, so we took the opportunity to build the banners as the first extension of this fresh look and feel.
Each year UCSC creates new banners for on-campus community building and promoting university pride. UCSC was amid a brand refresh, so we took the opportunity to build the banners as the first extension of this fresh look and feel.
Approach
Casting real UC Santa Cruz students and faculty, we were able to highlight their focus and achievements to shine a light on the inspiring successes of people within UCSC.
Casting real UC Santa Cruz students and faculty, we were able to highlight their focus and achievements to shine a light on the inspiring successes of people within UCSC.